![](https://cdn.myportfolio.com/eee934ed01f63fd63f0fc0669508a75b/81f43d38-1620-4be6-9a1e-65b9aa5bf566_rw_1920.jpg?h=c0093b7acbefb1d8e1870e70c6cae38b)
CREATIVE DIRECTION, BRAND REFRESH, WEBSITE DESIGN
The Bar Plan is a lawyer's professional liability insurance company with a reliable history of over 30 years. Their new web experience needed to consider a user-base of varying ages and technical familiarity. A refresh in color, texture, and typography would provide support and longevity for their well-recognized logomark. Profiling current insured, as well as members of The Bar Plan team creates a more human personality for the brand that sets them apart from similar organizations.
![](https://cdn.myportfolio.com/eee934ed01f63fd63f0fc0669508a75b/b1640a02-073e-41eb-a621-1b59a601ecd6_rw_1920.jpg?h=5a51dfe130363f65acc36c134d76f7e5)
![](https://cdn.myportfolio.com/eee934ed01f63fd63f0fc0669508a75b/0774687d-a290-474a-bbd8-27a5f7ff46ae_rw_1920.jpg?h=180f1aa6698d4f7be3d7757eb41081a3)
![](https://cdn.myportfolio.com/eee934ed01f63fd63f0fc0669508a75b/1076b59f-8b0d-46ff-bf10-4ed8993ff066_rw_1920.jpg?h=7f6e0e2cc3f5f6754e3ed526dfb41465)
![](https://cdn.myportfolio.com/eee934ed01f63fd63f0fc0669508a75b/53341a28-801d-4499-b380-d5ff9b31b6cf_rw_1920.jpg?h=1c5b190db05e88e5a536ab867e1b66b2)
![](https://cdn.myportfolio.com/eee934ed01f63fd63f0fc0669508a75b/53d5cb1a-e3f6-4ef6-8dd3-aea9f491dbe2_rw_1920.jpg?h=f3cec529e16c9c26de3f0138571887a4)
![](https://cdn.myportfolio.com/eee934ed01f63fd63f0fc0669508a75b/36eae4ef-aa93-485f-bf93-3b966f086a4a_rw_1920.jpg?h=b0434696c58a67caa216f0c2322f32f3)
![](https://cdn.myportfolio.com/eee934ed01f63fd63f0fc0669508a75b/45aa67f1-1b74-4ed7-89f3-5685c494d5ec_rw_1920.jpg?h=876de2f0dfddfc0784a0ca11c42765a2)