CREATIVE DIRECTION, BRAND REFRESH, WEBSITE DESIGN
The Bar Plan is a lawyer's professional liability insurance company with a reliable history of over 30 years. Their new web experience needed to consider a user-base of varying ages and technical familiarity. A refresh in color, texture, and typography would provide support and longevity for their well-recognized logomark. Profiling current insured, as well as members of The Bar Plan team creates a more human personality for the brand that sets them apart from similar organizations.