CREATIVE DIRECTION, BRAND IDENTITY, ECOMMERCE WEBSITE DESIGN
This snack brand has been bringing heat and personality to the snack industry since 1966. Their recent online experience was bland, challenging, and fried. A consumer-focused e-commerce experience was cooked up using on-brand copy and a visual design that pairs the company history with modern creative and technology. A refreshed brand style guide with updated typography, colors, and texture was created to ensure a consistent experience throughout the web.