CREATIVE DIRECTION, BRAND IDENTITY, WEBSITE DESIGN
Sugarfire Smoke House is a fine-casual, chef-driven barbecue joint that saw line-out-the-door-every-day success early on. From one shop to more than a dozen through the United States in just a handful of years, this creative spot needs a brand and website with the potential to grow with the business. With a logo that was deemed "untouchable," I set out to build a visual identity around this mark and worked with my team to create a website with geo-location and video technology that would provide an online experience as mouthwatering and unique as the restaurants-themselves.