CREATIVE DIRECTION, BRAND IDENTITY, WEBSITE DESIGN
The Boathouse at Forest Park is an historical restaurant in the heart of Forest Park, St. Louis. Set beside Post Dispatch Lake, diners and drinkers share the view and sometimes a snack with the local wildlife of egrets, turtles, and ducks. When the restaurant changed ownership, the brand was ready to be reestablished. Taking inspiration from the history of the park, the surrounding scenery, and friendly wildlife, an identity system was created. This allows for versatility in applications like menus, apparel, signage, the web experience and just about any place that a restaurant brand needs to live.
